More Than An Accessory: Elara Hat
Here at Yellow Vino, we celebrate people, groups, or companies that positively elevate their discipline. I am a big fan of creativity and art that gives the consumer satisfaction on an intellectual and spiritual level. Why consume bad media? Would you routinely feed your body junk food? You start to have the same thought patterns as what you are watching since you are conditioning yourself with your media consumption.
Elara is an independent film company founded by Sebastian Bear-McClard and the Safdie brothers Josh and Benny. I was able to obtain their hat piece from their website during the drop in March. They drop merch from time to time that has a following. Pieces do not last. They are sought after from the if you know, you know crowd. You will need to be paying attention and following them on social media for a chance to secure any of their merchandise.
It was a pleasant surprise to find out Elara produced “Hope” by Devonté Hynes and assisted in production help for “Benzo”. I recommend you check out his music if you do not know his work. As a fan, you are appreciative of their intent of who they collab with their productions.
The hat itself is made from a black stone cotton construction. The Elara logo in trucker patch form is in the middle in a hunter forest green color. There is one print photo of Benny Safdie and Robert Pattinson from behind the scenes of the film Good Time. This goes a long way when companies do these kinds of things that put together a shopping experience from beginning to end for fans and collectors.